Case Study: 200+ Qualified Instagram Leads in 4 Months for The Banjaras Using Only ₹12,560 in Meta Ads

Client: The Banjaras

Industry: Travel Agency

Services Used:

• Digital Strategy & Market Research

• Content Ideation & Creation

• Daily Posting

• Meta (Instagram) Ads

• Lead Qualification & Consultation

Background

When The Banjaras approached Miliz Digital Media, they wanted more than followers—they wanted customers. Their niche audience was scattered, competition was aggressive, and the brand lacked a clear digital direction.

They wanted a partner who could understand their high-ticket market, speak to their audience emotionally, and convert attention into actual revenue.

That’s where we stepped in.

The Challenge

• No structured content strategy

• Undefined target audience

• No scalable lead-generation system

• Limited ad budget

• High-ticket products that require trust-building

For high-value purchases, trust and positioning matter more than vanity metrics.

Our Strategy

Miliz Digital Media activated a full-stack digital marketing system, driven by research and consistency.

1. Deep Audience Research

Our team sat down to study:

• Customer psychology

• Emotional motivators

• Online buying behavior

• Market gaps in the competitive space

We identified where demand existed—and built messaging around it.

2. Content That Converts

We handled end-to-end content:

• Product storytelling

• Cultural & emotional positioning

• Reels showcasing craftsmanship

• Testimonial content

• Bridal-driven communication

Every post was built to educate, attract, and convert.

3. High-Intent Instagram Lead Funnels

Instead of spreading budgets thin, we optimized only Meta ads (Instagram):

• Total spend: ₹12,560

• Hyper-targeted audience selection

• High-value creatives + emotional hooks

• Weekly ad optimization

The Results

📌 200+ qualified leads in 4 months — all from Instagram📌 A single Dubai-based lead converted into a ₹20,00,000 (20 lakh) purchase📌 Strong inbound traffic without influencer budgets📌 Increased brand trust & consistent sales pipeline📌 Cost-efficient scaling strategy for future ads

This wasn’t luck—this was strategy + consistency + content science.

Why It Worked

Because Miliz didn’t guess—we researched.Because we didn’t chase engagement—we chased revenue.Because we didn’t take shortcuts—we built brand equity.

This is the phase our founder, Niyati, worked tirelessly for—hours of analysis, positioning, experimentation, and refinement.

The Banjaras Today

The brand now enjoys:

• A ready-to-convert digital ecosystem

• Consistent buyer inquiries

• Strong brand identity

• A predictable lead flow

And this is just the beginning.

Final Note

When business owners trust smart marketing—not shortcuts—the ROI speaks for itself.

₹12,560 → 200+ qualified leads → ₹20,00,000 conversion from one client.That’s growth powered by clarity, consistency & Miliz Digital Media.

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