How Do Google Ads Work? | Miliz Digital Media

milizdigitalmedia
Aug 1
3 min read

If you’ve ever searched for something on Google and seen the top few results marked as “Ad,” you’ve already experienced Google Ads in action. But how exactly do these ads work—and how can they benefit your business?

Let’s break down how Google Ads function and why they’re one of the most powerful tools in your digital marketing arsenal.

What Are Google Ads?

Google Ads is Google’s online advertising platform that allows businesses to create ads that appear on Google Search, YouTube, Gmail, and across millions of websites in the Google Display Network (GDN).

These ads can be used to:

Drive website traffic
Generate leads or sales
Boost brand visibility
Promote products or services

You only pay when someone clicks on your ad—this is known as Pay-Per-Click (PPC) advertising.

How Do Google Ads Actually Work?

1. Keyword Targeting

Everything starts with keywords—the words or phrases people search on Google.

Example: If you own a salon in Delhi, you might want your ad to show when someone searches “best hair salon in Delhi.” Google Ads lets you bid on these keywords to show your ad to the right audience.

2. Bidding System

Google Ads operates on a real-time auction system. You set a maximum bid—how much you're willing to pay per click. But Google doesn’t just show the highest bidder’s ad. It considers:

Your bid amount
The quality of your ad (more on that next)
The expected impact (CTR, ad relevance, landing page experience)

This determines your Ad Rank—the position your ad appears in search results.

3. Quality Score

Google uses a Quality Score (1–10 scale) to evaluate your ad based on:

Ad relevance
Expected click-through rate (CTR)
Landing page experience

A higher quality score can lower your cost-per-click (CPC) and improve your ad’s position.

4.Targeting Options

Google Ads lets you get laser-focused with your audience by targeting based on:

Location
Device type
Language
Demographics
Time of day
Custom intent or interest

This ensures your budget is spent on the right audience, not just a broad reach.

5. Performance Tracking

Google Ads offers detailed analytics on clicks, impressions, conversions, cost per conversion, and ROI. This helps you continuously optimize your campaign for better results.

Types of Google Ads

Search Ads – Appear on top of Google search results
Display Ads – Visual banners on websites in the Google Display Network
Shopping Ads – Product listings with image, price & brand
Video Ads – Run on YouTube
App Promotion Ads – Drive app installs via Google Play or iOS

Why Should Your Business Use Google Ads?

Instant visibility on Google’s first page
Target high-intent users actively searching for your services
Flexible budgeting—spend as much or as little as you want
Fast results compared to SEO, which is more long-term
Local and global targeting based on your business goals

Let Miliz Digital Media Manage Your Google Ads Campaign

At Miliz Digital Media, we offer end-to-end Google Ads management:

Keyword research
Campaign setup
Ad copywriting and creatives
Budget planning and bid strategy
A/B testing and optimization
Conversion tracking and monthly reporting

Whether you're launching your first campaign or scaling your existing ads, we’ll help you get measurable ROI—not just traffic.

Ready to Get Noticed on Google?

If you're looking to drive real business results through Google Ads, our team is ready to help.

📞 Contact Miliz Digital Media today to set up a free Google Ads strategy session!

Let’s Talk!

📧 Email us at info@milizdigitalmedia.com

🌐 Visit us at www.milizdigitalmedia.com

📱 Call/WhatsApp: 7457989130