Case Study: Social Media Ad Campaign for a Hair Salon

What is a Social media Ad campaign?

A social media ad campaign is a strategic series of paid advertisements designed to achieve a specific marketing goal, such as increasing brand awareness, driving website traffic, boosting engagement, or generating sales, across platforms like Facebook, Instagram, Twitter, or LinkedIn. These campaigns target specific audiences based on demographic factors such as age, location, interests, and behaviors. The ads can take various formats, including images, videos, and carousel posts, and they typically feature a clear call-to-action (CTA) like "Shop Now" or "Learn More." With a defined budget and duration, social media ad campaigns rely on creative content and precise targeting to maximize reach and engagement. Success is measured through performance metrics like reach, impressions, clicks, and conversions, helping businesses optimize their advertising strategies to achieve the best results.

Client: Hair Salon Role: Social Media Manager Platform: Facebook & Instagram Tool Used: Meta Business Suite

Objective:

The client, a local hair salon, wanted to run a promotional ad campaign during the festival of Teej to drive traffic, generate engagement, and increase bookings. The goal was to achieve better results with a smaller budget compared to their previous campaigns.

Campaign Details:

• Ad Type: Teej Promotional Ad

• Platforms: Facebook & Instagram

• Ad Duration: 2 days

• Ad Budget: ₹400

• Target Audience: Women interested in beauty and grooming services in the local area

• Call-to-Action (CTA): "Book Now"

Results:

• Reach: 67,762 people

• Post Engagement: 90

• Link Clicks: 65

• Post Reactions: 25

• Cost per 1,000 people reached (CPR): ₹5.90

Key Takeaways:

1. Cost Efficiency: The Teej campaign was significantly more cost-effective. The salon achieved a 299% increase in reach for the Teej campaign compared to the previous ₹2,521 ad spend (67,762 vs. 17,000). Moreover, the Teej ad delivered over 2,465% more reach than the previous ₹335 ad spend (67,762 vs. 2,642). This remarkable improvement in reach for a much lower cost per 1,000 people (₹5.90) highlights the success of optimized audience targeting.

2. Engagement Metrics: The Teej promotional ad generated solid engagement metrics with 90 post engagements, 65 link clicks, and 25 reactions. This suggests that the festive Teej theme resonated well with the target audience, leading to better interaction with the ad content. Compared to previous campaigns, the engagement metrics improved substantially, although exact percentages vary based on specific prior metrics.

3. Optimization of Ad Spend: The Teej campaign reached a significantly higher number of people at a fraction of the previous cost, showing an improvement in ad spend efficiency. The reach increased by over 299% with a 84% lower budget (₹400 vs. ₹2,521), while maintaining strong engagement. This demonstrates the importance of strategic seasonal targeting and leveraging the right platform tools.

Conclusion:

This campaign successfully demonstrated the value of precise targeting and seasonal promotions. By optimizing geographical, age, and reach targeting and leveraging Meta Business Suite, I successfully boosted the salon's visibility during a crucial festive period. The reduced cost per reach, along with higher engagement, demonstrated the power of a well-targeted, timely campaign. This Teej promotional ad helped the salon attract potential new clients at a fraction of their previous advertising costs.